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AOBA’s Strategic Plan (Updated October 2011)


AOBA’s Strategic Plan
Vision
AOBA is the leader in the development of a sustainable alpaca livestock industry.



Mission
To facilitate the expansion of a sustainable alpaca industry and its products.



Purpose
1. To promote public awareness and membership appreciation of the
alpaca’s unique qualities.
2. To educate the membership on alpaca husbandry and the operating of
a livestock business.
3. To promote the growth of the alpaca industry as a whole.
4. To be a responsible and contributing member of the North American
agriculture community.
5. To provide membership services.



Board Role
Strategic Planning & Governance • Communications • Financial Oversight
Set Organizational Expectations • Drive Initiatives



Core Values
Leadership • Member Services • Communication • Innovation • Ethics



2011 - 2015 Strategic Plan
These objectives have been developed to promote, advance and market the alpaca industry.

Objective Objective Objective Objective Objective Objective
To deliver the premier livestock show system To explore the development of a national brand strategy To expand the membership base To promote alpaca fiber and fiber products To enhance association and industry communication To review the association’s business model
Goals Goals Goals Goals Goals Goals
  • Make AOBA National Show the premier alpaca show
  • Develop a member-friendly show winnings reporting system
  • Increase farm and public participation in AOBA Certified Shows
  • Identify comparable branding strategies and examples
  • Develop a funding model
  • Measurable increase in AOBA and alpaca awareness via a structured media campaign
  • Improve renewal rate
  • Identify new member acquisition strategies
  • Increase member understanding of the value of AOBA membership
  • Collaborate with fiber business organizations
  • Build awareness of products
  • Develop AOBA Communication Plan
  • Develop creative communication vehicles
  • Explore the development of a working affiliate relationship model
  • Continue to review and implement financial stability strategies
  • Explore strategic corporate structure alternatives
  • Review role of ALCI
Facilitator:
Scott Miller		 Facilitator:
Steve Putney		 Facilitator:
Bill Johnson		 Facilitator:
Claudia Raessler		 Facilitator:
Dianna Jordan		 Facilitator:
Julie Delaney