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FRG
FRG for 2009
Alpaca Owners Guide
AOG for 2010
Click here for additional
AOG advertising
 
2012-2013 AOBA Marketing M.A.P.
Website listing options • Printed Alpaca Owners Guide (AOG) • Leads Program
 
AOBA is pleased to present the Member Advertising Program as a more streamlined and comprehensive marketing program (replacing the FRG Program).  In this time of economic recovery we recognize the need for a fully rounded marketing program that targets a national audience using radio, internet, print and leads – beneficial to ALL farms no matter their size.  Your participation dollars purchase the ads that drive web searches; generating leads which in turn have the potential to produce sales.  Allow AOBA to lead you down the road M.A.P. to advertising success.   Sign Up Today!

AOBA MAP PROGRAM: Offering ONLINE, LEADS, and PRINT advertising programs.
 
M.A.P. Participation ONLINE PROGRAM PRINT PROGRAM
DISCOUNTS LEADS PROGRAM
Level Cost AlpacaInfo.com AOG Advertisement AOG Listing Discount Item Lead Cost Availability
Farm Not included in
member dues
Memberlist Only Not included Not included Not Included 35¢ Within 30 Days
$75.00 Memberlist Only Not included Basic
listing
Not Included 20 ¢ Within 30 Days
$295.00
Credit Card Monthly
Billing Options Available
$24.58/Month
Memberlist and
Farm & Ranch Locator
Not included BOLD
listing
10%
5%
NAAC
AOBA Eblast
15¢ Within 30 Days
$695.00
Credit Card Monthly
Billing Options Available
$225.00 + $39.95/Month
Memberlist and
Farm & Ranch Locator
and
Banner ad rotation on
Farm & Ranch Locator
1/3 Page ad in AOG
Upgrade to 2/3 Page ad
(+ $450.00)
Upgrade to Full page ad
(+ $675.00)
BOLD
listing
15%
10%
10%
NAAC
Ads on NAAC
AOBA Eblast
10˘ Within 30 Days
Benefits Begin July 1st Immediately Immediately July 1st
 
AOBA ONLINE PROGRAM: Offering farm search results on www.alpacainfo.com.

MAP Locator Search Listing    MAP Participant Listing
 
FACT: M.A.P. = Primary source of funding for AOBA’s strategic marketing plan and ensures more people are exposed to alpacas as an alternative livestock investment. AOBA marketing will drive people to your ad, listing and farm.
 
AOBA AOG PROGRAM: Printed publication opportunities and offerings.  
Alpaca Owners Guide

2010 Alpaca Owners Guide
FACT: - Alpaca Owners Guide will resemble the format of the successful Farm and Ranch guide.
- Educational articles, participating M.A.P. farm listing and advertisements
- Published and printed in the Summer of 2012
** MAP participants will receive a free copy of the 2012 AOG
** Advertisement submission deadline is TBD
AOBA M.A.P. PRINT PROGRAM
Deadline TBD
Level Advertisement AOG Listing
Farm Not included Not included
Bronze Not included BOLD listing
Silver Not included BOLD listing
Gold 1/3 Page color* BOLD listing
* Upgradeable to 2/3 or Full Page ad
 
AOBA LEADS PROGRAM: Enthusiast contacts offered to AOBA members, generated by AOBA advertising and marketing programs that are seeking information about the alpaca industry and farms.  
FACT: ALL AOBA Farm members can buy enthusiast program leads 24/7 at www.AlpacaOwners.com. Login > select MEMBERSHIP SERVICES > select “I would like to: Purchase Leads List”. Set your own criteria and calculate the cost leads before purchasing. You create your own custom lead list.  
AOBA M.A.P. LEADS PROGRAM
Level Lead Cost Availability
Farm 35 ¢ Within 30 Days
Bronze 20¢ Within 30 Days
Silver 15¢ Within 30 Days
Gold 10¢ Within 30 Days
 
Alpaca Leads
 
 
Your road M.A.P. to advertising success!
STEP 1: Purchase
Online: www.AlpacaOwners.com > Membership Services > Membership Advertising Program (MAP) > BUY NOW!
Off-line: Download and complete the MAP Contract > Submit to AOBA Sales
                 Click HERE for Off-line form
STEP 2: Submit Advertising Contract & Ad   Please note the Submission Guidelines below
  1. Submission of content deadline is MAY 1, 2012!
  2. A minimum 1-point border around all ads is required (ie., no 'bleed' ads)
  3. Ad specifications -
    1/3 page ad: 3.125" (height) x 7.5" (width)
    2/3 page ad: 6.5" (height) x 7.5" (width)
    Full page ad: 10" (height) x 7.5" (width)

Submit materials and hi-res print quality graphics to:

AOBA – Alpaca Owners Guide
c/o Steph Pride, Able Printing Co.
P.O. Box 1968
Manhattan, KS 66505
Or
Steph.Pride@ableprintingcompany.com
Ph: (785) 320-2626

FOR MORE INFORMATION CONTACT AOBA SALES: steph.pride@ableprintingcompany.com
• (785) 320-2626 • 5000 Linbar Dr, Ste. 297 • Nashville, TN 37211
REGRETTABLY, ANY CONTRACTS OR ADVERTISING MATERIALS RECEIVED AFTER THE DEADLINE CANNOT BE ACCEPTED.
EARLY SUBMISSION IS STRONGLY ENCOURAGED AND GREATLY APPRECIATED.
ADVERTISEMENT GUIDELINES:
AOG print publication guidelines ensure equality for all advertisers
  1. Focus of the ad must be an alpaca farm (a physical location, not a website or other business endeavor)
  2. One Farm/One Ad Rule: Only current Farm Members may advertise in the AOG and only one advertising package per farm/ranch. Multiple ads are not permitted.
  3. One location per ad (e.g., businesses with multiple locations must purchase separate AOBA memberships and AOG ads for each geographic location).
  4. If business office is located in a different state than the physical location of the alpacas for sale, the advertiser will have the option as to which state in which to place his/her ad.
  5. Any website URLs listed must directly link to the advertising farm's home page and be relevant to the AOG listing (e.g., the listed URL must take the viewer directly to an alpaca operation).
  6. AOBA logo use in an ad is permitted, as long as AOBA endorsement isn’t implied.
  7. Ads must contain the word "alpaca".
  8. A farm name may appear in only one AOG ad and may not be cross-referenced in another farm's ad (Exceptions: farm names that are embedded in the registered name of an alpaca or in the web/e-mail address).
  9. A farm logo may only be used in one AOG ad.
  10. Cooperatives and joint ventures can only register with AOBA as "Associate Members," so are therefore ineligible to participate in the AOG program.
  11. Cooperatives and joint ventures among multiple AOBA Farm Members strictly for the purposes of advertising are not permitted in the AOG section. Such joint ventures among AOBA Farm Members ARE permitted. (Joint family operations are exempt from this restriction).
  12. Advertising more than one business in the ad is approved only if all businesses are alpaca-related or in some way related to the sum-total operation of one alpaca farm (subject to AOBA Marketing Committee approval).
  13. The AOG is an annual publication and should appear current through July 2013, therefore date-specific ads will not be accepted.