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2012-2013 AOBA Marketing M.A.P.
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Website listing options • Printed Alpaca Owners Guide (AOG) •
Leads Program
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AOBA is pleased to present the Member Advertising Program as a more streamlined and comprehensive marketing program
(replacing the FRG Program). In this time of economic recovery we recognize the need for a fully rounded marketing
program that targets a national audience using radio, internet, print and leads – beneficial to ALL farms no matter
their size. Your participation dollars purchase the ads that drive web searches; generating leads which in turn have
the potential to produce sales. Allow AOBA to lead you down the road M.A.P. to advertising success.
Sign Up Today!
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AOBA MAP PROGRAM: Offering ONLINE, LEADS, and PRINT advertising programs.
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AOBA ONLINE PROGRAM:
Offering farm search results on
www.alpacainfo.com.
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| MAP Locator Search Listing |
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MAP Participant Listing |
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FACT: M.A.P. = Primary source of funding for AOBA’s strategic marketing plan and ensures more
people are exposed to alpacas as an alternative livestock investment. AOBA marketing will drive people to your ad, listing
and farm.
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AOBA AOG PROGRAM:
Printed publication opportunities and offerings.
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2010 Alpaca Owners Guide |
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- Alpaca Owners Guide will resemble the format of the successful Farm and Ranch guide. |
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- Educational articles, participating M.A.P. farm listing and advertisements |
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- Published and printed in the Summer of 2012 |
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| ** MAP participants will receive a free copy of the 2012 AOG |
| ** Advertisement submission deadline is TBD |
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AOBA M.A.P. PRINT PROGRAM
Deadline TBD |
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| Farm |
Not included |
Not included |
| Bronze |
Not included |
BOLD listing |
| Silver |
Not included |
BOLD listing |
| Gold |
1/3 Page color* |
BOLD listing |
| * Upgradeable to 2/3 or Full Page ad |
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AOBA LEADS PROGRAM:
Enthusiast contacts offered to AOBA members, generated by AOBA advertising and marketing programs that are seeking information about the alpaca industry and farms.
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FACT: ALL AOBA Farm members can buy enthusiast program
leads 24/7 at www.AlpacaOwners.com.
Login > select MEMBERSHIP SERVICES > select “I would like to: Purchase Leads List”.
Set your own criteria and calculate the cost leads before purchasing. You create
your own custom lead list. |
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| Farm |
35 ¢ |
Within 30 Days |
| Bronze |
20¢ |
Within 30 Days |
| Silver |
15¢ |
Within 30 Days |
| Gold |
10¢ |
Within 30 Days |
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Your road M.A.P. to advertising success!
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STEP 1:
Purchase
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Online:
www.AlpacaOwners.com
> Membership Services > Membership Advertising Program (MAP) > BUY NOW!
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Off-line: Download and complete the MAP Contract > Submit to AOBA Sales
Click HERE for Off-line form
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STEP 2: Submit Advertising Contract & Ad
Please note the Submission Guidelines below |
- Submission of content deadline is MAY 1, 2012!
- A minimum 1-point border around all ads is required (ie., no 'bleed' ads)
- Ad specifications -
1/3 page ad: 3.125" (height) x 7.5" (width)
2/3 page ad: 6.5" (height) x 7.5" (width)
Full page ad: 10" (height) x 7.5" (width)
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Submit materials and hi-res print quality graphics to:
AOBA – Alpaca Owners Guide
c/o Steph Pride, Able Printing Co.
P.O. Box 1968
Manhattan, KS 66505
Or
Steph.Pride@ableprintingcompany.com
Ph: (785) 320-2626 |
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FOR MORE INFORMATION CONTACT AOBA SALES:
steph.pride@ableprintingcompany.com
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• (785) 320-2626 • 5000 Linbar Dr, Ste. 297 • Nashville, TN 37211
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REGRETTABLY, ANY CONTRACTS OR ADVERTISING MATERIALS RECEIVED AFTER
THE DEADLINE CANNOT BE ACCEPTED.
EARLY SUBMISSION IS STRONGLY ENCOURAGED AND GREATLY APPRECIATED.
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| ADVERTISEMENT GUIDELINES: |
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AOG print publication guidelines ensure equality for all advertisers |
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- Focus of the ad must be an alpaca farm (a physical location, not a website or other business endeavor)
- One Farm/One Ad Rule: Only current Farm Members may advertise in the AOG and only one advertising package per farm/ranch. Multiple ads are not permitted.
- One location per ad (e.g., businesses with multiple locations must purchase separate AOBA memberships and AOG ads for each geographic location).
- If business office is located in a different state than the physical location of the alpacas for sale, the advertiser will have the option as to which state in which to place his/her ad.
- Any website URLs listed must directly link to the advertising farm's home page and be relevant to the AOG listing (e.g., the listed URL must take the viewer directly to an alpaca operation).
- AOBA logo use in an ad is permitted, as long as AOBA endorsement isn’t implied.
- Ads must contain the word "alpaca".
- A farm name may appear in only one AOG ad and may not be cross-referenced in another farm's ad (Exceptions: farm names that are embedded in the registered name of an alpaca or in the web/e-mail address).
- A farm logo may only be used in one AOG ad.
- Cooperatives and joint ventures can only register with AOBA as "Associate Members," so are therefore ineligible to participate in the AOG program.
- Cooperatives and joint ventures among multiple AOBA Farm Members strictly for the purposes of advertising are not permitted in the AOG section. Such joint ventures among AOBA Farm Members ARE permitted. (Joint family operations are exempt from this restriction).
- Advertising more than one business in the ad is approved only if all businesses are alpaca-related or in some way related to the sum-total operation of one alpaca farm (subject to AOBA Marketing Committee approval).
- The AOG is an annual publication and should appear current through July 2013, therefore date-specific ads will not be accepted.
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